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Measuring the Scarcity Factor

In places like sub-Saharan Africa, time lost gathering water and suffering from water-borne diseases is limiting people's true potential, especially women and girls. Education is lost to sickness. Economic development is lost while people merely try to survive.
A person in a protective suit, goggles, and mask conducts a scarcity analysis, carefully holding a glass flask with clear liquid outdoors.

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Scarcity falls into three distinguishing factors, demand-induced, supply-induced, and structural scarcity. By and large, water scarcity is either the lack of enough water (quantity) or lack of access to safe water (quality).

Humans generally have a strong scarcity bias. Populations subconsciously make the assumption that things, that are scarce are valuable and things that are abundant are not. Today, nearly 1 billion people in the developing world don’t have access to it. Yet, we take it for granted, we waste it, and we even pay too much to drink it from little plastic bottles.

In places like sub-Saharan Africa, time lost gathering water and suffering from water-borne diseases is limiting people’s true potential, especially women and girls. Education is lost to sickness. Economic development is lost while people merely try to survive.

But it doesn’t have to be like this when you have a partner like MEB right at your doorstep.

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Case Study

A revolutionary approach to water supply

To cope with a crippling and prolonged drought crisis, MEB installed a containerized desalination plant at Richards Bay, South Africa. The project was completed in just seven months. The containers were easily transported to the designated location.1

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